Supermarket News reports in its June 22 issue that Hispanics in Spanish-dominant households are less likely to buy private label products than Hispanics in English-dominant households. This comes from a study commissioned by FMI (Food Marketing Institute) and sponsored by Marketing Management Inc. I was scratching my head trying to figure it out. Could it [...]
Archive for the ‘Private Label Branding’ Category
First Gen Hispanics Less Interested in Private Label?
Posted in Articles, Private Label Branding, tagged FMI, private label, private label brand, Private Label Branding on July 2, 2009 | Leave a Comment »
Private Label Misstep for Publix Brand
Posted in Brands and Branding, Private Label Branding, tagged category, Free & Clear, Free&Clear, Fresh Scent, FreshScent, label design, line extension, package design, private label, private label brand, Private Label Branding, publix, publix brand, publix private label brand on June 30, 2009 | Leave a Comment »
I am a big fan of Publix supermarket’s store name private label brand. Ever since I first saw it some five years ago, I saw elegance in its simplicity; I appreciated its ease of application across product categories; I loved the way its designers were able to vary its color schemes, avoiding the monotony to [...]
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Michael Gold
